designed to grow A rapidly growing family-focused membership club was preparing for national and international expansion, with multiple clubs operating across separate URLs and visual identities. Alongside a parallel brand refinement led by a branding agency, the digital experience needed to unify these clubs under a single domain while preserving […]
We integrate AI tools seamlessly into our design process to boost creativity, clarity and efficiency. Paired with our hands-on approach in Figma, platforms like ChatGPT, Perplexity, Otter and Notion help us streamline user research, summarise workshops, plan projects and document team processes. These tools also support content creation and enhancement, enabling us to deliver sharper insights and more refined outcomes for your brand.
Strategic Brand Realignment PrettyLittleThing, one of the UK’s most recognised fast-fashion brands, faced a critical challenge. Years of performance-focused optimisation had resulted in a cluttered digital experience, with promotional banners and fragmented messaging diluting the brand identity. With the Founder returning to leadership and commissioning a rebrand through a specialist […]
Digital glow-up Influencer-favourite fashion brand EGO, known for its footwear, recently expanded into women’s clothing, prompting the need for a Digital Transformation. While their Website and App were functional, they lacked a cohesive visual identity and streamlined user experience. We were approached to redesign EGO’s website from homepage to checkout, implement […]
Transforming The Customiser Experience MOSS had an existing Custom Suit Configurator that, while functional, struggled to drive meaningful engagement or sales. The tool functioned primarily as a novelty feature rather than a core revenue driver. The in-store version suffered from limited interactivity, preventing customers from visualising their customisation choices in […]
Our design offering is a blend of User Experience(UX) and User Interface(UI) Design. We interchange both and don’t get too bogged down with the distinctions.
Meaningful content is a fundamental strategy for attracting potential customers to your website and retaining existing clients.
Simplifying Pet Wellness Subscriptions The pet wellness industry has experienced a rapid surge in subscription-based services, mirroring trends in human wellness. Itch Pet Wellness, one of the UK’s leading innovators in this space, initially specialised in flea and worm treatments for dogs and cats. As the business matured, Itch expanded […]
We partnered with Otherway London to oversee a full website redesign for Rehegoo, expanding their services with a new subscription funnel. We oversaw the entire UX/UI design lifecycle, including wireframes, user journeys, and user testing, while implementing best practices and applying new branding to create an interactive and experiential platform. https://rothtest.com/HelloRoth/wp-content/uploads/2023/03/Rehegoo_Subscription_UX_25.mp4 […]
