RAB Photo

A structured evolutionary platform exhibiting an established visual artist

One of ROTH’s founding members Robin J Turner, AKA RABphoto, is an established photographer based in the UK. His works have been part of numerous solo and group events in London and Edinburgh.

RABphoto required a creative gallery-style portfolio platform. ROTH’s challenge was to implement a flexible site that flowed between video and stills, exhibiting categorised themes in a structured and endless editorial style, highlighting his extensive archive of works spanning 25 years.

ROTH’s interpretation was to design a fresh colour palette and re-brand, configuring a responsive template with a modular structure that optimised video and stills. A conceptual and cohesive scroll/pause approach creates curiosity and a seemingly random but structural evolutionary framework. This composite building block style of assembly allows for sustainable and open-ended use. The archival interaction enables the observer to curate their journey, guiding the viewer on an intuitive discovery through digestible UX.