RABphoto required a creative gallery-style portfolio platform. ROTH’s challenge was to implement a flexible site that flowed between video and stills, exhibiting categorised themes in a structured and endless editorial style, highlighting his extensive archive of works spanning 25 years.
ROTH’s interpretation was to design a fresh colour palette and re-brand, configuring a responsive template with a modular structure that optimised video and stills. A conceptual and cohesive scroll/pause approach creates curiosity and a seemingly random but structural evolutionary framework.
This composite building block style of assembly allows for sustainable and open-ended use. The archival interaction enables the observer to curate their journey, guiding the viewer on an intuitive discovery through digestible UX.