Redefined for a new era PrettyLittleThing required a digital transformation to align with its evolving brand identity. While the website was functional, it lacked a refined user experience and a cohesive luxury aesthetic. We were tasked with elevating the site through a more sophisticated design approach, enhancing the user journey, […]
We partnered with Otherway London to oversee a full website redesign for Rehegoo, expanding their services with a new subscription funnel. We oversaw the entire UX/UI design lifecycle, including wireframes, user journeys, and user testing, while implementing best practices and applying new branding to create an interactive and experiential platform. https://rothtest.com/HelloRoth/wp-content/uploads/2023/03/Rehegoo_Subscription_UX_25.mp4 […]
We partnered with SpinUp to deliver a Shopify Plus website replatform for Meri Meri, an independent luxury celebration supplier, in order to provide an elegant user experience for showcasing their premium partywear products. We were dedicated to creating a seamless user experience and captivating visual design that would set our client […]
The cult fashion brand with an East London edge and global appeal, required a digital overhaul that captures its innovative aesthetic and superb craftsmanship. We conducted field research at MOSS’s Manchester flagship store, talking to staff and observing customer fittings to understand the in-store stylist workflow. We reviewed data from […]
