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YES, WE’RE OPEN!

evolved interactions

With an uncertain future in these ever-changing times, small companies are having to rapidly adapt to make big changes to their operations. With customers at the core of a business, how do owners maintain those vital relationships whilst keeping themselves and their colleagues safe?

ROTH 200520 Posts Flyer Exports Mockup

OPEN FOR BUSINESS

We are an independent local business ourselves and understand that modifying essential services can be a daunting task for so many people right now. With our help, you could boost your online presence and successfully start running your company online.

ROTH 200520 Posts Flyer Exports Little Village

YOUR GOODS WILL BE HELPING A GOOD CAUSE

We’ll donate 5% earned from every project to our friends at Little Village, a local charity that are doing amazing things for vulnerable families right now in these uncertain times.

ROTH 200520 Posts Flyer Exports Shop

WE EDUCATE NOT DISCRIMINATE

We believe that every business should be able to flourish online regardless of profit margins or size, so please email us at studio@helloroth.com to have a chat about how we can help you.

SEE WHAT WE CAN DO FOR YOU

EVOLUTION OF A LOGO

We required a web header logo and matching social profile icon that encompassed our brand ethos. It needed to be monotone and to work in both black and white.

visual inspiration

Inspired by vintage jazz and alcohol posters, with a nod to grass-roots graphics like letter-press, our logo needed to sit comfortably with this visual identity, at the same time feel timeless and not overly retro.

exploration

We explored three very different routes, a serif monogram style, block san-serif letterpress style, and a fine font Parisian deco style.

FINAL DESIGN

The final logo is a lock-up of the four letters R O T H that make up a silhouette of a rabbits face. With this working as a symbol that can be applied to social profiles, it was important that we also design a web header friendly wordmark that was recognisably the same branding, using the same typeface.

WE CAN DO ONE FOR YOU TOO…

studio@helloroth.com

REFLECTIONS IN STEEL

ROTH was commissioned by a private client to photograph a new construction in progress for a promotion publication.

The building is for a set of new live/work studios situated on the bank of the Regent’s Canal in London’s creative quarter of Hackney Wick.

Shot by Robin J Turner